Faq
CPC? CTR? PPC? EXTENSIONS? CONV. VALUE? CONFUSED? OVERWELMED? LOST?
WE .GET. IT!
Check out some of the definitions of basic terms you may have heard
AImpressions refer to the amount of times your message has been shown. This is important because you need a minimum amount of impressions to convert users to customers.
AClicks refers to the amount of times your ad was clicked on. This number is important so we know if people are engaging with your ads.
ACTR or Click Through Rate is a percentage that quantifies the amount of times an ad has been clicked on vs seen. This is important so that you can assess if we are showing the right ads to the right people.
A Refers to Pay Per Click and Cost Per Click respectively. Pay Per Click is the method in which ads are purchased. When an ad is served and a user clicks on the ad you pay! This means its a Pay Per Click model. The cost of that click is referred to as CPC. Maintaining a low CPC means your dollars go further.
A
A landing page refers to a mini website where we drive targeted traffic. Google often prefers landing pages. The content on the landing page, keywords and ad copy will help create ad quality score. The better the score the less you pay per click ( potentially ).
.
Extensions expand your ad with additional information, giving people more reasons to choose your business. These may increase an ad’s clickthrough rate by several percentage points. Extension formats include call buttons, location information, links to specific parts of your website, additional text, and more.
A
Artificial Intelligence is used by Google for automation in many ways, including maximising relevance and performance delivering more responsive search ads, driving more traffic through local campaigns and so on. Google learns every month what type of people convert into customers. This means the longer your campaign runs the more data you have in theory the better it should perform.
A
Bidding is the method of purchasing an impression and is run like an auction. By managing your bids, you may influence the amount of traffic your ads receive, as well as the Return on investment (ROI) they generate. With higher bids, your campaign is likely to receive more traffic, although you’ll likely spend more money. Don’t worry it’s not all about the money, ads with better ad quality scores will need to spend less money than ads with low ad quality scores.
